Writing
Answers to things people ask before they hire anyone.
Written to be useful even if you never hire us. If one of these saves you from spending money you did not need to spend, it has done its job.
Your website looks fine and gets no enquiries. Here's why.
23 August 2026 · 3 min read
It is almost never the design. Four causes, in the order they usually turn up when we look at a site that is not working.
ReadWhat a website actually costs, and why nobody will tell you
23 August 2026 · 3 min read
Every agency site says 'get in touch for a quote'. Here is what is actually behind that, and the five things that genuinely move the number.
ReadDo you actually need an app, or would a website do?
23 August 2026 · 2 min read
Most downloaded apps are opened twice and deleted. Here is the honest test for whether yours would be the exception.
Read
What we write about
The questions that come before the enquiry.
Almost everyone who hires a developer has the same set of questions first, and almost nobody answers them honestly because the honest answer sometimes costs the sale. What a website really costs. Whether an app is worth building. Why a site that looks perfectly good produces no enquiries at all.
We write those answers down. Not as marketing dressed up as advice, but as the thing we would tell you on a call — including the parts where the answer is that you should spend less, or nothing, or go to somebody else entirely.
The test we apply to every piece is simple: would this be useful to someone who never hires us? If the answer is no, it is advertising, and there is enough of that already. If one of these articles saves you from spending money you did not need to spend, it has done its job even though it cost us the work.
New pieces get added as the same questions keep coming up. If there is something you have been trying to get a straight answer on and cannot, tell us — that is usually a sign it is worth writing about.
Next step
Tell the chooms what needs building
Send the problem, not a spec. You'll hear back within 24 hours with a straight answer on what it takes, what it costs, and whether we're even the right chooms for it.