Chooms
You'll be talking to me, not a salesperson.
I kept meeting people who had paid an agency a small fortune for something a single good engineer could have built properly in a month. Not because the agency was dishonest — because the person who sold the work was never the person who did it, and by the time the brief reached a junior developer three steps down, most of the point had fallen out of it.
Tech Choom is the attempt to remove those three steps. You describe the problem to the person who is going to solve it. There is nobody in between to misunderstand you, and nobody whose job depends on the project being bigger than it needs to be.
That shapes everything else. It is why we scope and price before starting rather than billing by the hour. It is why the work runs on accounts in your name. And it is why we will occasionally tell you that the thing you asked for is not the thing you need — which is easier to say when there is no commission attached to the answer.
How we work
Six rules we don't break.
Not values on a wall. These are the things that change what it is actually like to work with us.
You talk to the builder
There is no account manager. When you send a message, it reaches the person writing the code, and the reply comes from them. Small studios can do this; large ones structurally cannot.
The price is agreed before we start
We work out what the job actually is, then name one number. If the scope changes, you hear about it the week it happens, not on the final invoice. Nobody enjoys the conversation where the bill is a surprise.
You own all of it
Domains, hosting, accounts, the work itself — in your name from day one. If you ever want to hand it to another developer, you can, and we will help. Holding a client's business hostage is a way to keep clients who want to leave.
We work your hours
Wherever you are, there is real overlap with your working day. Remote work fails when every question costs twenty-four hours; it works fine when it doesn't.
Weekly, in the open
You get a live link early and a demo every week. Watching something get built is far less nerve-racking than waiting three months for a reveal, and it means course corrections happen while they are still cheap.
Our mistakes are ours
If we broke it, we fix it, free, and that does not expire after thirty days. It is not generosity — it is what should have been delivered in the first place.
What we turn down
The work we say no to.
A studio that takes everything is telling you nothing. These are the jobs we turn away, and why.
- Work we would be learning on at your expense. If it is genuinely outside what we do well, we will say so and point you somewhere better.
- Projects where nobody on your side can make a decision. Without someone able to say yes, a build drifts for months and everyone loses.
- Anything sold on a guaranteed ranking, guaranteed traffic or guaranteed revenue. Nobody controls those, and promising them is the oldest tell in this industry.
- Rebuilds of things that do not need rebuilding. If what you have is fine and the real problem is elsewhere, that is what we will tell you.
- More projects than we can do properly at once. It is why the work list is short and finished rather than long and perpetually nearly-done.
The name
So what is a "choom"?
It is slang for mate — a friend, someone on your side. Some people will recognise it from Cyberpunk 2077 and some will not, and neither matters much. What it is meant to signal is the difference between a supplier and someone in your corner. A supplier delivers what the brief said. A choom tells you the brief is wrong.
Proof
Rather than take our word for it.
You'll get a reply from Sahiljeet, within 24 hours.
Next step
Tell the chooms what needs building
Send the problem, not a spec. You'll hear back within 24 hours with a straight answer on what it takes, what it costs, and whether we're even the right chooms for it.