SEO for manufacturers and exporters
The short answer
Manufacturing SEO is not local and rarely high-volume. It targets small numbers of extremely valuable technical searches — a specifier looking for a material to a tolerance, a distributor sourcing a specification. Ten of those a month can be worth more than ten thousand consumer visits.
- Higher rankings
- More traffic
- Better leads
The problem
“Buyers find our competitors when searching the specifications we make.”
Usually because the competitor published the specification as text on a page and you put yours in a PDF, or behind a form, or nowhere. Search engines cannot rank what they cannot read, and technical buyers search in exactly the terms sitting inside that PDF.
What you get
Built for how manufacturers and exporters actually work.
The same care as any project, aimed at the things that matter in your sector rather than in general.
- Specifications published as readable text, not locked inside PDFs
- A page per material, grade or application that buyers search for
- Content matching how specifiers phrase things, not how marketing does
- Structured data so search engines understand the products
- Export and certification content, which buyers search separately
- Reporting on enquiry quality, since volume is the wrong measure here
Is this you?
We'd rather tell you now than in month two.
This is for you if
- Buyers search technical terms before contacting suppliers
- Your specifications are currently in PDFs or behind forms
- A handful of the right enquiries would be commercially significant
It's probably not if
- You sell only through fixed long-standing accounts
- Your specifications genuinely cannot be published
Common questions
The things people ask before they commit.
Our products are technical — does search volume even exist?
It is low and extremely valuable. A term with thirty searches a month can be worth more than one with thirty thousand, because everyone searching it is a buyer with a specification in hand.
Why do PDFs hurt us?
Search engines read them poorly, they rank badly, and they are unpleasant on a phone. The same content as a proper page ranks far better and can still offer the PDF for download.
Should we target other countries?
If you export, yes, but through content in the language and terminology of that market rather than country pages that repeat the same text. Duplicated country pages are treated as spam.
Related
Next step
Tell the chooms what needs building
Send the problem, not a spec. You'll hear back within 24 hours with a straight answer on what it takes, what it costs, and whether we're even the right chooms for it.